betriebswirtschaftslehre

The cluster is also interested in points regarding worldwide cooperation corresponding to joint ventures, strategic alliances, and know-how transfer. The Marketing cluster has a aim to advance our understanding of customer habits and its implications to marketing strategy.

The context of the study consists of each Business to Consumer and Business to Business settings. For instance, the Canadian firm Research In Motion dominated the mobile smartphone market for a lot of the primary decade of the twenty first century with its Blackberry devices. RIM’s successful strategy included distinctive product features, excellent messaging performance, and safety.

This exciting and insightful program is for entrepreneurs, small business owners, executives, directors and CEOs. From start-ups to nicely established organizations, this workshop is essential to have and incorporate into your business. Working with our consultants, we put together a plan that matches your timeframe and aims to maximize the program’s effectiveness. From small teams …