If a new product is being proposed and time permits, an indication of the product could also be included. Internally-centered business plans target intermediate objectives required to succeed in the external objectives. They may cover the development of a brand new product, a new service, a brand new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internally-focused business plan is usually developed in conjunction with a balanced scorecard or an inventory of critical success factors.
A business plan also needs to define the timeframe expected to meet sure objectives. The …



