Printing the clothes reduces fabric waste in manufacturing by about 35%. NYC launch of the TommyXGigi collectionThe first TommyNow collection — a collaboration with mannequin Gigi Hadid — launched in 2016 with a 2-day Fashion Week extravaganza that supported a huge social media push. The event livestream was made “shoppable” for Facebook Live and was supplemented with immediately buyable product debuts on Pinterest, Instagram, and Snapchat. Further, the daybreak of the Etsy online market made it straightforward for anybody to begin out an internet store and construct a following. Now, decreased manufacturing prices make it possible for small or rising brands to manufacture small runs of merchandise at affordable margins and build up online audiences from there. Influencer advertising and different social media strategies help new trends journey quick, creating rapid client demand for reasonable fashions.
With growing environmental consciousness, the financial imperative to “Spend now, suppose later” is getting …