You wouldn’t have to be the market leader to compete successfully, however you do need to focus on your firm’s strengths to discover a method to differentiate from other opponents. The execution of strategic planning requires discipline, and it is the responsibility of senior executives to promote processes that hold a team targeted on the prize. Absent of very specific targets, companies endure from unclear messaging and thus misalignment between gross sales and advertising. Defining niches and specialties allows corporations to focus resources . Void of research and planning, many firms make hasty and ill-suggested decisions that adversely influence their …