Managers additionally lack an analytical framework for diagnosing the state of affairs. One senior staff created a forty nine-item motion list, one for each drawback it had perceived. The two standard approaches to amassing information about strategic and organizational issues are to survey 1000’s of staff anonymously or to ask outsiders to conduct interviews.
In many firms we have studied, the senior group had large amounts of survey information but had taken little motion because of something it had learned. At SGDU, the senior staff’s solutions to these questions and their efforts to create a direction statement revealed to them …
